Diamond Project
A release party for Roxbury author Eric Hall and his book the Diamond Project. This gallery-style event had 10 vendors for guests to browse through, bringing publicity to Hall’s book as well as the entrepreneurs and caterers.
With over 120 guests, this event not only helped Eric bring publicity to his book, but it also showcased 10 different vendors: Six caterers, three entrepreneurs, and one advocate group had booths to help increase brand awareness. The event was completely sponsored by the Hall group.
15% of book sales went back to entrepreneurs who had worked with Eric in the past. The vendors were able to make a profit off of the goods they sold.
